Marketing segmentation is one of the most important steps in starting any business. So before creating an enterprise that will generate income, you need to know your client. Marketing segmentation is also common in the tourism sector. Thus, travel organizations divide clients according to their travel preferences, their age, values, income level and modes of […]

We are all well aware of photos of popular tourist destinations such as Venice or Barcelona. We all see Venice this way: But in fact, a tourist who comes there will see this: While many tourists want to “live like the locals” and feel the real immersion of their visit, locals in many tourism-dependent destinations […]

The tourism industry today is much different from what it used to be. Today, many and many visitors visit places not just to see, see, photograph and leave. More and more tourists are looking for what they cannot find in their habitat, namely experience, emotions and new impressions. Experimental tourism, a field that is gaining […]