Millennials: 1980 – 1990
- A younger generation, Kamloops has relatively young population
- Look for authenticity
- Respond to personal marketing
- Interested in self-improvement
- Have retirement on their mind
Baby-boomers: 1945-1965
- Active online-searchers, expect the service to be provided as described on the website
- The most popular social network: Facebook
- Spend more money on shopping when other generations
- Hard-working
- Healthy and active